Popp Studio
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Japeto

Brand Identity, Packaging, Naming, Copywriting, Literature, Print, Digital, Exhibition, Apparel

Brand creation for Japeto, the UK-based brand bringing Japanese gardening tools to a mainstream British market.

Brand Identity

Brand Identity

Crafted in the shape of a plant label, the Japeto logo and its broader identity draws on the aesthetics of Japanese culture to quickly communicate the proposition in a bold, modern and earthy style.

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 The identity features dynamic, origami-inspired patterns, and photography as sharp as the tools themselves.

The identity features dynamic, origami-inspired patterns, and photography as sharp as the tools themselves.

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 Striking silhouettes appear on postcards that are delivered with each tool to highlight its unique features.

Striking silhouettes appear on postcards that are delivered with each tool to highlight its unique features.

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DIGITAL DESIGN

DIGITAL DESIGN

The website concept puts the tools at the heart of the home screen, framing our story, and highlighting the key benefit of these lightweight tools, that “Japeto makes long days in the garden light and enjoyable work.”