Popp Studio
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Line Groot Degner

Brand Identity, Literature, Print, Digital

Brand creation for consultant and coach, Line Groot Degner, who helps individuals and organisations make impactful change for the betterment of them and for society.

Brand Identity

Brand Identity

The master logo combines the wordmark with the Perfect Path icon, which is an L, an upside-down G and a D in a crafted marque that symbolises finding a path to your inner wisdom.

Literature

Literature

Thought leadership pieces are published in a style that balances a timeless black, white and light grey canvas, restrained typography and crops of the Perfect Path, with emotive, uplifting photography that mirrors the brand colour palette.

Focus Corners

Focus Corners

This asset highlights important information, like quotes, cover titles, and images, and speaks to the focus and purpose Line brings to her clients.

It comes directly from the Perfect Path to ensure it feels part of the brand world and strengthens the broader aesthetic.

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 Collateral for workshops uses the colour palette in full bloom.

Collateral for workshops uses the colour palette in full bloom.

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