Popp Studio
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Experimental Perfume Club

Brand Identity, Packaging, Literature, Print, Digital, Interiors, Visual Merchandising

Striking brand creation for Experimental Perfume Club’s range of unique fragrance workshops and the new “lab in a box”, the Layers perfume collection sold in premium retailers.

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 The identity is inspired by the three fragrance layers used in the scent-creation process, represented as three triangles to spell the brand acronym: EPC.

The identity is inspired by the three fragrance layers used in the scent-creation process, represented as three triangles to spell the brand acronym: EPC.

Collection Packaging

Collection Packaging

The packaging for Layers is crafted to be EPC’s most premium expression, featuring a dynamic slice across the collection box.

Bottles

Bottles

The slice takes on a bold colour for each scent, and this is used across both primary and secondary packaging for maximum shelf impact.

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Finishing Touches

Finishing Touches

Each bottle in the collection is layered with a clear spot gloss pattern made from the EPC logo, adding tactility to the experience, and a refined finish. 

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 The logo is paired with a typewriter-inspired wordmark to capture the creative, hands-on feeling of the Lab, and is set in a bold yellow, black and white colour palette. 

The logo is paired with a typewriter-inspired wordmark to capture the creative, hands-on feeling of the Lab, and is set in a bold yellow, black and white colour palette. 

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Literature

Literature

The handbooks for the workshops build on the lab theme, and encourage interaction through rough stocks and a mix of practical and inspirational copy.

WINDOW DESIGNS

WINDOW DESIGNS

Layers launched in Liberty, London, with five bespoke window designs by Popp Studio showcasing the product.