Brand Identity, Packaging, Literature, Print, Digital, Interiors, Visual Merchandising
Striking brand creation for Experimental Perfume Club’s range of unique fragrance workshops and the new “lab in a box”, the Layers perfume collection sold in premium retailers.
Winner, Gold, Luxury Packaging Awards
The identity is inspired by the three fragrance layers used in the scent-creation process, represented as three triangles to spell the brand acronym: EPC.
The packaging for Layers is crafted to be EPC’s most premium expression, featuring a dynamic slice across the collection box.
The slice takes on a bold colour for each scent, and this is used across both primary and secondary packaging for maximum shelf impact.
Each bottle in the collection is layered with a clear spot gloss pattern made from the EPC logo, while cartons use the same finish for the collection number, adding tactility to the experience and a refined finish.
The logo is paired with a typewriter-inspired wordmark to capture the creative, hands-on feeling of the Lab, and is set in a bold yellow, black and white colour palette.
The handbooks for the workshops build on the lab theme, and encourage interaction through rough stocks and a mix of practical and inspirational copy.
Layers launched in Liberty, London, with five bespoke window designs by Popp Studio showcasing the product.
“As the creators of EPC’s visual identity, Popp Studio instinctively understood how we needed to expand our brand world to make Layers a success.
It is the most beautiful, premium expression of our brand yet, and we’ve loved working with a team with the imagination to bring our vision to life, and who share our dedication to delivering with the quality and attention to detail that Layers deserves.”
Emmanuelle Moeglin, Founder, Experimental Perfume Club
Read coverage on The Dieline.
Launching a business?
We create brands ready to pivot or persevere.